5 Web Design Tips to Help You Achieve Success in 2018

5 Web Design Tips to Help You Achieve Success in 2018
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5 Web Design Tips When it comes to reflective practices I’m a strong supporter of Graham Gibbs’s stages of a full structured debriefing, these include: 

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5 Web Design Tips

5 Web Design Tips

  • Description – Tell what happened in 2017, don’t make judgments simply describe.
  • Feelings – Describe your reactions and feelings.
  • Evaluation – Was 2017 good or bad? Make value judgments.
  • Analysis – What can you make of 2017? Bring in some ideas from outside the experience to help you.
  • Conclusions (general) – Make a general conclusion of things you’ve mentioned in ‘Analysis’ section.
  • Conclusions (specific) – Make conclusions about your own specific, unique, personal situations or work.
  • Personal action plans – What are you going to do differently in 2018 and how will you do it?
So when you’re done reflecting you can spend 20 something minutes checking out articles we’ve prepared for you.

Personally, I recommend you the ‘Space Odyssey’ infographics, it’s the first item on the roll, rest assured you’ve never seen anything like this before.

Happy holidays and a happy New Year!

  • There are dozens of web design tutorials out there so let’s make sure this one is right for
    you. Just like other stuff at Startup Hub, this book caters to site owners and entrepreneurs. It
    will prove valuable for people who want to get actionable web design tips. Besides, you’ll find
    it useful if you want to familiarize yourself with the key concepts of web design (including UI,
    UX, and IxD) or need a quick update on the latest trends in the industry.
    If you are looking for simple answers to any of these, reading this tutorial will prove a worthy
    idea. In case you need something more specific, check out MonsterPost, a blog that revolves
    around web design and web development.
    Basically, this book answers the following questions:
    What does website design consist of?
    What design elements and techniques can you use for your website?
    What web design trends will work for your website in 2017?
    What industry roles are available to people willing to start a career in web design?
    How has web design evolved over time?

The History of Websites:
a 26-Year-Long Journey
For starters, let’s see how the Web has evolved over the years. Web design may seem like a
young industry, but it has gone a long way since the release of the first browser in 1990.
Have a look at the events that had a major impact on websites, their structure, and their
appearance:

 

5 Web Design Tips 2018

5 Web Design Tips 2018

How Website Interfaces
Changed Over Time
In some ways, web design is similar to fashion industry: a new trend emerges every year.
However, the core elements of website interfaces change at a much slower pace. Below are
several images that illustrate these changes. We will begin with 1996 because that’s when
the technologies used to build and style modern-day websites appeared.

With the advent of Web 2.0, the Internet has evolved into an interactive, user-generated
medium. In terms of user interfaces (UI), this lead to more prominent registration forms and
login menus that prompted people to join the website community:

 

 

 

 

 

 

 

 

Faster computers and mobile devices gave web designers an opportunity to experiment with
various media, including full-screen hero images and short background videos. Besides, web
designers’ preferences shifted to simpler navigation elements that occupy less screen space.

Figuring Out the Key Terms:
UI and UX
You’ve probably noticed the terms user interface (UI) and user experience (UX) in the
previous chapters. These terms denote the two major niches in web design, and you’ll
stumble across them when dealing with anything related to web design. That’s why we need
to make sure you’re familiar with them and know the difference between UI and UX:

Other Skill Sets

Related to Web Design
Moreover, UI and UX design border on other skill sets including visual design, motion design,
and interaction design (IxD). Below is a brief description of these design niches:
They say brevity is the soul of wit, so here’s a short explanation of every web design niche
that has been mentioned so far
• Visual Design: What it looks like
• UI Design: How it works before I touch it
• Motion Design: How it moves
• Interaction Design: How it works when I touch it
UX Design: How I feel about using it
Other Skill Sets Related to Web Design
Hopefully, the difference between UI and UX doesn’t seem that tricky now. However, you
should keep in mind that the distinction between the two turns into a blurred line when it
comes to real-life design jobs. Sometimes, it is necessary for a UI designer to have basic UX
skills and vice versa.
Visual Design
There are two popular definitions for this one. For some people (including
Adobe’s senior UX designer Gradinar Razvan), UI design and visual design are
the same things. The only exception is that UI design is a broader term that
includes non-digital products. According to another popular opinion, visual
designers’ job includes logos and other branding elements, in addition to the
overall aesthetics of a website.
Motion Design
Motion design encompasses all animations of a website. For instance,
Google uses non-linear animations to simulate the movement of natural
objects. Motion designers are the people responsible for this kind of things.
Interaction Design (IxD)
This one is, essentially, a part of UX design. In a nutshell, interactive design
covers everything that is clickable or tappable. Interaction designers decide

5 Web Design Tips

that Work in 2018 So far, you’ve familiarized yourself with the key concepts of web design, as well as the industry’s
history. Now it’s time to look into the future. Although 2018 has just begun, designers can
already tell what tendencies will be taking over the Web. Besides, some trends from 2018 aren’t
going anywhere. Below are several tips based on the current web design trends:
5 Web Design Tips that Work in 2018
“Semi-Hidden” Navigation Beats Hamburger Icons
Hamburger icons and collapsed navigation were a mainstream UI practice in 2018. Although
hidden navigation helps designers declutter user interfaces, usability studies have proven
that it may also confuse site visitors.
To streamline navigation while keeping the layouts clean and distraction-free, web designers
can use below-the-fold horizontal menus that become visible as soon as the user starts
scrolling. Have a look at this website template to see such menus in action:

Long Scrolls Are the New Black

Cards, Cards Everywhere!
You’ve probably heard that you must place everything important above the fold. While this
may seem like a reasonable approach, it leads to visual clutter. Besides, modern-day users
have grown accustomed to scrolling thanks to mobile, and they expect a similar experience
from desktop websites.
For these reasons, long scrolls will remain a major trend in 2018. By following it, you can
focus on engaging your visitors with stunning hero images, bold copy, and great typography
instead of having to cram everything into a single screen. Here’s how long scroll layouts can
work for restaurant websites that place a strong emphasis on high-quality food photos:

Cards, Cards Everywhere!

5 Web Design Tips 2018

5 Web Design Tips 2018

You’ve probably heard that you must place everything important above the fold. While this
may seem like a reasonable approach, it leads to visual clutter. Besides, modern-day users
have grown accustomed to scrolling thanks to mobile, and they expect a similar experience
from desktop websites.
For these reasons, long scrolls will remain a major trend in 2018. By following it, you can
focus on engaging your visitors with stunning hero images, bold copy, and great typography
instead of having to cram everything into a single screen. Here’s how long scroll layouts can
work for restaurant websites that place a strong emphasis on high-quality food photos:
Pinterest owes much of it’s success to its card-like interface, and Google has been using
them since who knows when. When it comes to smaller sites, cards provide a great means
of organizing information into a single logical (and visual) entity. Here’s an example of how
e-store owners can use cards to give their product items a clean look:

Material Madness

Minimalistic E-Stores are the Ones that Sell
Unless you live under a rock, you know what Material Design is. Google’s vision of flat design is
impressive, so don’t get too surprised if you’ll start seeing more websites resembling Android apps.
While following good trends is definitely a good thing, success if often about moderation. For this
reason, websites that follow Google’s design language need to balance between unique features
and all that Material goodness. Below is the TemplateMonster’s take on Material Design. Note how
this theme combines Material Design elements with a number of proprietary features:

5 Web Design Tips 2018

5 Web Design Tips 2018

Minimalistic E-Stores are the Ones that Sell

Unless you live under a rock, you know what Material Design is. Google’s vision of flat design is
impressive, so don’t get too surprised if you’ll start seeing more websites resembling Android apps.
While following good trends is definitely a good thing, success if often about moderation. For this
reason, websites that follow Google’s design language need to balance between unique features
and all that Material goodness. Below is the TemplateMonster’s take on Material Design.5 Web Design Tips  Note how this theme combines Material Design elements with a number of proprietary features:
Here’s a thing that Google’s main competitor is really, really good at. Yes, we’re talking about
Apple and it’s super minimalistic designs. Go to Apple.com and you’ll notice the contrast
between subtle background colors and vibrant, colorful photos of the company’s products.
Obviously, you don’t need to sell Macs and iPhones to use Apple’s design techniques for your
own e-store. For instance, minimalistic product-centric color palette would be an excellent
choice for an ecommerce site that sells clothes:

5 Web Design Tips

5 Web Design Tips

Web Design Tools for Non-Designers

Keeping abreast of design trends will help you make informed decisions when choosing a
theme for your website or working with a professional designer. However, in some cases
you’ll want to try your hand at adding minor tweaks to your website’s design. In case you like
to do everything yourself, here are several design tools tailored to non-designers:
Choose Matching Fonts with Type Genius
Fonts may seem like a trivial thing to a layperson, but real design pros know
that typography is, in fact, one of the central components of your website.
If you’d like to try matching fonts without hiring a professional designer,
Type Genius is an absolute must-have for you. The service is really easy to
use: just pick the main font and this service will provide you with matching
types in the blink of an eye.
Paletton – the Ultimate Palette Builder
Combining colors can turn into an arduous task unless you know what
you’re doing. If you decide to experiment with your site’s palette, have
a look at Paletton. This web app lets you build palettes, discover new color
schemes, and see what they look like when applied to a basic website
template.

Image Color Picker: the Colorists’ Shazam

When working on your website’s design, chances are you’ll find yourself
looking at some cool color or shade that you’ve found somewhere on the
Internet, yet can’t identify. Image Color Picker is an online tool that helps
you resolve the situations of this kind. Just paste the image’s or site’s URL or
upload the image and get the hexadecimal codes of its colors.
Image Editing: Gimp and Pixlr
Readymade websites typically come with high-quality stock images.
However, you’d probably want to personalize your site with photos of your
own. Besides, you’ll need to edit images for your product items and blog
posts. 5 Web Design Tips  If you are looking for a free Photoshop alternative, try GIMP. If tools of
this kind seem too difficult, Pixlr online image editor may turn out a perfect
fit for you.
Image Discovery: Death to Stock Photo
Death to Stock Photo is the name of a subscription-based service that sends
you free image packs on a monthly basis. To get more photos, you can sign
up for a paid subscription. Besides, you can maximize the range of free
photos by using similar services like the New Old Stock or Superfamous. But
wait, there’s more! Check out this post at Medium to view a list of 17 services
that offer free images.

Brushing Up on Your Theory

(in Less than 30 Minutes)
Even if you’re using beginner-friendly design tools and services, you’ll still benefit from having
a general understanding of certain design principles. For this reason, investing time into
learning is definitely a worthy idea. Besides, there are simple instructions that can help you
get started with basic tasks related to web design.
Remember we’ve mentioned Type Genious and Paletton? As you might’ve guessed, knowing
the essentials of coloristics and typography will prove extremely useful when working with
tools of this kind. To familiarize yourself with the very basics, have a look at the
Ten Commandments of Color Theory and Typography from DesignMatic.

2018-01-05T09:37:43+00:00
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